Tapcart
Tapcart is an app builder that allows merchants on Shopify to easily build a powerful shopping app. As an art director at Tapcart, I work closely with the brand design team and other partners within the company to ensure Tapcart’s visual identity stays on point.
Take a look at the reel to see some of the projects I worked on in 2022.
Motion & Reel Design : Joy Jang Additional design: Devin Lee, Icy Leng, Anthony Annonduono
I was responsible for forming the design principles for the 2022 rebrand. The goal was to provide tenets that kept the brand feeling consistent while providing the space to honor situational relevance and creativity.
Branding
I work closely with the marketing team to create ads, from concept to storyboard to working with motion and 3d designers.
Digital Ads
Custom Blocks is one of Tapcart’s most anticipated product features, which introduces merchants to low-code capabilities within the app builder to create customized apps.
I provided art direction and visual identity here, working closely with motion and web designers to build hype around the feature.
Custom Blocks