Pinterest Talks Shopping
Style frames for 2 minute-long spots that show sellers how to use the Pinterest UI to sell their products on the platform
Role: Designer, Illustrator
Agency: Laundry
Motion provided by Laundry
BRIEF
Make products more accessible to merchants with playful, helpful and interesting animation of the product. Make use of fun character and avoid showing dry UI.
TONE
Playful, helpful, inspiration meets education
LOOK & FEEL
DIY design, collage, cut & paste
TIMELINE
2 days
Pinterest Talks Shopping is a series of 60 second spots that show sellers how to use the Pinterest platform to sell their products on the platform.
This series of spots is directed towards merchants using Pinterest to access more leads by sharing their products as pins. The art direction was to use playful abstraction in a collage-inspired illustration style to depict real audio recordings of merchants.
I was challenged with creating a style that ranged in abstraction— from playful talking heads, to more realistic looking products and recognizable UI.